The Top 5 Email Automation Tools for 2023
The ability to deliver time-based or action-triggered emails with relevant information to subscribers is known as email automation. A number of marketing objectives can benefit from automation. Email automation increases the effectiveness, personalization, and relevance of email marketing, whether it be through automated workflows that help nurture new leads, automatic blog updates that take the work out of keeping in touch with your target market, or birthday wishes that add a human touch.There are several different email marketing software merchants, and each one has unique advantages and cost structures.To help you choose the marketing solution that is best for your company’s needs, we have narrowed down our list to only include businesses with outstanding customer support, excellent usability, and affordable pricing policies.
Also Read:- The Top 5 Benefits of Integrating Email and SMS Marketing
Mail chimp
Mail chimp is one of the email marketing solutions that internet firms use the most frequently due to its cutting-edge automation features. With the help of Mailchimp, you can create websites, conduct surveys, and use signup forms. You can even send transactional emails at a discounted rate. In addition to a marketing CRM, a website builder, forms, and landing pages, Mailchimp’s free plan has a monthly cap of 1,000 email sends (500 sends per day) and 500 contacts. The monthly cost for the entry-level plan is Rs 192.50, while the monthly cost for the premium plan is about Rs 5750. They provide the best customer experiences, which enable users to design tailored customer interactions, such as RSS campaigns and behavioural-based engagements. The app provides scheduling capabilities and pre-built routes for further time-saving advantages.
Active Campaign
Using Active Campaign, a powerful email automation tool, you can extraordinarily precisely personalise email marketing campaigns. There is a tonne of new opportunities for creating a marketing strategy when contacts can be categorised into lists and tags. Additionally, Active Campaign has an integrated CRM and the unique ability to easily switch from list-based campaigns to one-on-one engagements as needed.This marketing automation system enables you to create effective interactions with customers and motivate prospects at the right time using everything from transactional communications to automated advertisements and autoresponders. Active Campaign offers flexible pricing plans, with 500 contacts starting at $15 per month. For more complex services like website optimisation or attribution reporting, you must upgrade to the Plus plan, which starts at $70 per month for the same number of subscribers.
Also Read:- The Most Effective WhatsApp Marketing Techniques of 2023
HubSpot
HubSpot is the most widely used email automation tool among marketing agencies. The features that users like the most are lead scoring, email tracking, and contact management. Although HubSpot is more of a CRM tool and is frequently mentioned in relation to its lead generating pipeline, it includes a wide range of additional functions in its Marketing Hub toolkit that enable it to function as a fully-featured email marketing platform.To access email automation capabilities, you can buy the Basic Plan for $50 for 1000 contacts. There is also a free email marketing feature, however it has few features. Hubspot enables you to create time-saving automated processes and schedule follow-up tasks. You also have access to all the resources needed to attract new subscribers, such as pop-up forms. It delves into each subscriber’s data to create more customised experiences when combined with a powerful CRM system.
Optinmonster
You can categorise users with OptinMonster based on activity, inactivity, location, cookies, and more. You can also develop lead-generating forms, announcement and coupon pop-ups, and more. It could be challenging to adapt to their user interface, though, if your email marketing activities are still in their early stages. Additionally, OptinMonster allows you to integrate with various email service providers, so you can quickly send customised emails and effectively build your contact lists. With on-exit intent, surfing particular pages, and scrolling down targeting, their Real-Time Behaviour Automation function identifies and displays the most pertinent opt-in campaign to convert them into buying consumers. With an annual purchase, the price starts at $9 per month and includes a 14-day money-back guarantee.
Also Read:- The Influence of User-Generated Content on Marketing
Get Response
Get Response is a comprehensive marketing automation kit with a few unique features that distinguish it from more specialised email automation software. These features include a webinar hosting facility, live chat, and an AI-powered website creator. The customizable workflow automation builder and advanced contact management are similar to ActiveCampaign’s. With GetResponse, you can send newsletter campaigns with a maximum number of 500 subscribers, one landing page, sign-up forms, and pop-up ads. GetResponse is a wonderful influencer marketing tool, particularly for companies that regularly host webinars and team-building online events. The entry-level Email Marketing plan is $19 a month; however, it only offers simple segmentation and only allows autoresponders for email automation. Email marketing and event-based automation are included in the $59/month Marketing Automation package.
