What are active app users, and how can they be increased?
A person who frequently interacts with a particular programme, using its features and services, is said to be an active app user. This user engages with the app consistently, adding to its usage statistics and highlighting its usefulness. A user who participates in at least ten sessions per month is generally regarded as a highly engaged, active user. However, the way you define an app’s active users will vary depending on your personal standards and the objectives you have in mind.
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Active app users play an essential role since they help an app succeed and expand. The more engaged users an app has, the more revenue it may generate. Active users can offer programmers helpful suggestions and ideas that will enable them to enhance the app and include new features that address users’ demands. Additionally, having a large number of active users can help the app become more well-known and draw in new users by generating favourable feedback and recommendations. Let’s get into more detail about the various strategies for boosting the number of active users.
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Communicate directly with users by using customization
Customization is essential for luring and keeping active app users, and this is true for maintaining a useful and customised onboarding procedure. Your app should provide users with an experience that is particular to them and gives them the impression that you are actually interacting with them on a personal level. You can offer your consumers pertinent content depending on their preferences, requirements, and interests by using information about them. Customization need not be limited to in-app encounters, though. You can also customise the experience for consumers in addition to addressing them by name in push notifications and other customised messages.
Adopt Gamification
Even if the app isn’t a gaming app, making the in-app experience into an interactive activity can significantly boost user engagement and devotion. If an app offers some sort of reward for user involvement, users are more likely to find it consistently engaging. You can keep users returning to your game for the same serotonin thrill by simply providing in-app awards for specific achievements after performing various behaviours. There are various ways to incorporate gamification into an app, such as providing rewards cards, allowing users to collect things like badges, engaging in user competition, providing special prizes, and more. Users will be more motivated to keep trying for the next goal if your programme can be used in more ways that resemble games.
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Develop new features consistently to improve the app experience
If your software keeps providing the same experience over time, consumers can get bored with it and start looking for something else. The end-user experience and user interface of your software are going to suffer if you don’t take the time to update them. Even if you don’t have to constantly update the app, strive to give them something new once a month or so. Everything from brand-new graphic components and extension links to more comprehensive functions that provide a fresh perspective can be added.
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Use in-app messaging to direct users to the appropriate page
You can attract a few thousand users to your app with push notifications. Let’s assume that many of them have opened accounts or taken other actions, but no purchases. In-app communications can help you increase your monthly active users in this situation. To return to your app, users must take worthwhile actions. Let’s imagine someone looked at the price or went to the page for a mutual fund on your app. If they leave that page, you want to cause an in-app notification with a discount to appear.Instantaneous communication with the consumer within the app’s context is made possible through in-app communications. Additionally, these messages must be customised to the actual behaviour and preferences of the individuals. This eCommerce site uses in-app messages to upsell products and promote user participation.In-app messages perform best when they are incorporated into the app’s user experience. Make sure that these messages are appropriate and don’t detract from the UI’s aesthetic appeal. The message’s substance and timing should feel valuable and unobtrusive.
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Assemble your copy with care
Depending on the precise messaging you use in your app, users can get involved with it or not. Every component of your app’s presentation, from the description of features to the call-to-action (CTA) switches, must encourage users to take the desired action. Strong copy will increase in-app transactions regardless of whether you’re aiming to sell more items in an online store or want to drive conversions to paid subscriptions. In CTAs, use language that motivates customers to take the intended action by creating a sense of desperation.
