Avoid these 8 common email subject line mistakes
Subject lines can decide the success or failure of an email marketing campaign. The subject line is frequently the prospect’s initial exposure to your company or a fresh marketing initiative. It should communicate your brand’s personality, make a promise of value, and encourage people to open and read your email. In the following article, we’ll take a look at eight common subject line mistakes to help you boost the probability that your emails will be opened. Well, nothing in the world can ensure openings, but avoiding such mistakes can stop you from losing consumers for entirely preventable causes.
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Making use of special characters
Using special characters in your subject line could result in your email being categorised as spam, despite the fact that some marketers claim success with them. There is enough proof that these characters have the potential to get your email removed or marked as spam that it is worth the risk. If you feel you must use certain characters, save them for the email body. Examples include $, #, @, &, and others. If you must incorporate them, do so with caution for the greatest outcomes.
Omitting to say “Thank You”
According to studies, using Thank You in your subject line significantly raises the open rate. Everyone enjoys being acknowledged, so using those two words in your subject line can help you get more opens. Test your subject lines with and without “thank you” using an A/B test, then compare the outcomes.
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Using one word for the subject line
While keeping your subject line brief is a good idea, reducing it to a single word is pushing the envelope of efficiency. The majority of individuals won’t reply to a subject line that just says “Important.” Nothing could possibly be deemed important. They won’t likely open one labelled “Survey” because you haven’t given them a reason to even bother with one, and “Hello” will get you sent directly to the trash folder or reported. Subject lines that are only one word appear unproductive, unorganised, and spammy. Additionally, employing a few extra words allows you to be more original and connect with the reader’s demands.
Not being personalised
Nobody wants to feel like they are just one of many people receiving an impersonal email blitz. Everyone wants to feel unique. You should address your subscribers as though you were speaking personally to them when crafting the best email subject lines. According to research, emails with customised subject lines are 22% more likely to be opened. You can enhance the chance that they’ll open your email by using just their first name and a “loyalty” status.
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Inappropriate subject lines
Customers already receive a tonne of emails, so attempting to lure them into opening yours with a misleading subject line will simply result in your email being deleted or marked as spam, which will turn off your potential customer. What the reader can anticipate from your email should be expressly stated in the subject line. Red flags include employing fear-based language like “your account status” or “you lost it,” as well as using “RE:” as a topic when you haven’t already spoken to the recipient.
Having no sense of urgency
To compel your subscriber to open your email, it’s critical to portray a sense of urgency. One tried-and-true technique is to include phrases like “this week only” or “for a limited time only.” Additionally, you can experiment with phrases like “last chance,” “early bird special,” or “extended offer” to see how they work for you.
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Using all caps in the subject line
Although it’s good to be enthusiastic about your products or services, you don’t need to scream at your clients in order to catch their attention. Your subject line will read harsh if it is written in all caps, which is exactly what you are doing. You want the initial experience a prospect has with your brand to be positive. In addition to coming across as shouty when you use caps in your subject line, this type of writing frequently sets off spam filters.
Not Optimising for Mobile
According to numerous research and studies, over 60 to 80% of emails get opened on mobile devices. Due to the smaller size of mobile screens, it is important to make the subject line completely visible. In addition, when read on mobile devices, symbols and other special characters in your subject line that contain HTML codes shouldn’t appear as junk. To make sure that your subject line won’t look like unusual letters, numbers, or other confusing symbols when read on a mobile device, preview your email before sending it on all channels.
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Conclusion
Subject lines are your company’s first point of contact with prospective customers, and when used properly, they can ensure a successful, lucrative email marketing campaign.
