Techniques for Avoiding Spam Filters in Email Marketing
Have you ever sent out 100 emails for promotions and received nothing back? Did you attempt to ascertain the cause of this? It could potentially end up in the spam folder, then. If you’ve discovered that your emails are frequently being received in spam folders, then this article is for you. Today, we’ll talk about spam folders, and ways to get around spam filters while utilising email marketing.
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What is a spam filter?
A spam filter is a tool that is used to identify unwanted, fraudulent, and virus-infected emails and stop them from reaching a user’s mailbox. To identify email content or sender information and mark emails as spam, they employ specific filtering techniques.
These filters determine whether an email should be placed in the spam folder or displayed in its main section by looking at its content, size, links, sender’s reputation, and a number of other parameters. However, because these filters are also a collection of algorithms, they can occasionally be severe and classify as spam even your genuine, non-spammy communications. To access the users’ inboxes in such circumstances, you must understand how to get past spam filters. Consequently, let’s go over 8 methods to circumvent spam filters and improve email deliverability.
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Avoid Too many Images
Email should be brief. Image blocking is a default setting for some email clients. If your email is heavily dependent on images to convey your content, this could be a serious issue. Another issue for spam filters is that emails with photos take up more kilobytes (KB) in size. A two-sentence email is unacceptable, even if you are a well-known brand. However, spam filters are less likely to detect emails that are brief and unappealing.
Choose a clear subject line
One of the first things a spam filter will check is your subject line. Use a clear, concise subject line that appropriately summarises the content of your email to prevent having it labelled as spam.
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Avoid emailing inactive users
Sending emails to inactive contacts is like going in circles. Your efforts will be in vain, and you won’t succeed. Sending emails to these dormant contacts may result in decreased open and click-through rates, which is bad news for email deliverability. Therefore, you can avoid such contacts who are not responding to your emails and remove them from your email list if you wish to avoid email spam filters.
Always include an Unsubscribe Link
An “unsubscribe” option in your email might help establish your legitimacy as a sender. Although it may seem unreasonable to ask receivers to stop receiving your messages, doing so is the better choice if they decide they no longer want to hear from you. Your email can be flagged as “spam” if you don’t provide an “unsubscribe” option if it’s unwanted. As a result, your company’s reputation will suffer if the email ID you use and the domain it is linked to are blacklisted.
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Keep an up-to-date contact list
If you inquire how to get around spam filters, you’ll likely hear to maintain a robust email list. Your spam complaints and bounce rates do matter. With the following process, deal with unsubscribe requests and bounce rates: Verify that the appropriate audience is receiving it. In order to ensure that your list is in good shape, you can review your contacts every three months. You can also adhere to recommended practises, such as clearing your list of duplicate and inactive contacts. Email deliverability and open rates will both increase as a result.
Consider an email marketing service
It’s best to employ an email marketing provider when sending out bulk emails. These platforms offer a variety of services, such as the capability to track your emails and know who opens them, that can assist you in avoiding spam filters. Additionally, they frequently feature built-in spam filtering measures to make sure your messages go through.
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Wall of Text
It’s likely that if you send an email that resembles a massive wall of text, the spam filter will catch it and raise your spam score. Divide your work into paragraphs of 2-3 sentences each to avoid this issue. This will enhance the user experience and raise your chances of reaching the inbox, which will give users a better chance of actually reading your message.
Use a professional email signature
Another technique to demonstrate your legitimacy as a sender is through your email signature. Include your title, company name, complete name, and website address. Additionally, keep your signature free of excessive graphics or HTML, as these can set off spam detectors.
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Conclusion
Even though email has a reputation for being easy to ignore, it is still one of the most powerful marketing tools accessible. You can ensure that your email messages bypass spam filters and arrive directly in the inboxes of your recipients by heeding the advice in our article. You can successfully grasp email marketing if you keep these tips in mind.
